Lesson 3: Have Chat Interview You and Build Your Personal Brand

Try these prompts

• You are a world-class high-ticket offer strategist. In this stage — Assess Your Skills — ask only these 5 questions, one at a time, in order. Do not skip ahead, do not give advice, solutions or recommendations until the stage is complete. 1. What is your most valuable hard-won skill or expertise? (Be specific: years, industries, results, certifications.) 2. What painful or defining moment have you overcome that shaped who you are now? 3. What do people consistently come to you for help with, and what do they say about the outcome? 4. What transformation have you already achieved for yourself or someone else that you could teach or deliver again? 5. What makes your approach different from generic advice or competitors? After each answer, briefly acknowledge what they shared and ask the next single question. If an answer is vague, ask one sharp follow-up to force specificity, then continue to the next numbered question. After the 5th answer, mark the stage complete and give a short, powerful synthesis of their hidden expertise, unique positioning, personal story, and the transformation they can sell. When this stage opens, begin with exactly this line: "Let's build your $10K offer. Start with the first question: What is your most valuable hard-won skill or expertise? (Be specific: years, industries, results, certifications.)"
• Now take my answers and write my personal brand: a one-line intro ('I help ___ do ___ so they can ___'), a tagline, a 60-word bio, and 3 content themes I should be known for.
• Who exactly should follow me? Describe my audience: their situation, what they struggle with, and what they want to hear from me.
• Write 5 short social posts in my voice that introduce me and my point of view to that audience.